FASHION BUSINESS CONTEXT 

Throughout this module I was required to consider the global picture of fashion, discussing the important drivers and issues which have defined or were defining for the fashion industry.

Focusing my project on the current topic of ‘Online Vs In-store’ presences within the mass market sector. Identifying and comparing key market drivers along with both the challenges and opportunities of operating as a multichannel organisation.

                                                                                                                                                                                                                                                                   Achieved: First

Using Format