INTERNATIONAL RETAILING 

Prepared an internationalisation strategy for Japanese fashion brand; Auralee. Creating an in-depth business report critically evaluating the potential for Auralee to move into emerging market; Moscow, Russia. 

• Carrying out both Internal//External analysis. 

• Taking into consideration the Micro/Macro environment.

• Analysing the threats and opportunities. 

• Outlining entry methods, legalities, marketing and cultural considerations

• Constructing methods of evaluating the success and impact of the internationalisation strategy.

                                                                                                                                                                                                                                                                   Achieved: First

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