Prepared an internationalisation strategy for Japanese fashion brand; Auralee. Creating an in-depth business report critically evaluating the potential for Auralee to move into emerging market; Moscow, Russia.
• Carrying out both Internal//External analysis.
• Taking into consideration the Micro/Macro environment.
• Analysing the threats and opportunities.
• Outlining entry methods, legalities, marketing and cultural considerations
• Constructing methods of evaluating the success and impact of the internationalisation strategy.