For this module I proposed and executed a cause led Marketing & PR campaign. Concentrating on textile pollution I conducted a campaign strategy for sustainable action charity; WRAP UK. Through the use of planning framework; SOSTAC & POSTAR, I identified key challenges facing the cause, along with exploration of potential solutions. Whilst considering appropriate marketing, branding, cost factors and the use of measuring metrics.

                                                                                                                                                                                                                                                                   Achieved: First            

Using Format